Anybody’s who’s paid even a smidgen of attention to the indie rock world over the past couple of decades knows the band The Black Watch, who have issued scores of uniformly excellent records over the years. GoHERE to read a review of 2011’s Led Zeppelin Five and HERE for one of 2013’s The End of When—the latter sings the praises of leader (and literary professor) John Andrew Frederick and the group’s “instantly appealing trademark jangle… channeling Frederick’s trademark romantic frustration into ridiculously accessible music.”

The L.A. combo’s most recent release is Sugarplum Fairy, issued in February by Pop Culture Press and they also just completed a national tour. Now we are stoked to be able to premiere their new video for the title track exclusively for YOU, gentle readers. Dig it:

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