Eureka California at Jersey Beat

Eureka California actually calls Athens, Georgia home and features the sarcastic, snarky musicianship of Jake Ward and Marie Uhler. The two have a penchant for capturing mid 90’s indie pop with subtle nuances that make eleven songs on Crunch memorable and instantly relatable. Ward, who labels himself “overeducated and underappreciated” in the band’s bio sings of life’s general frustrations for the twenty-somethings who will instantly recognize themselves within his lamentations. “Oh, I’m a deep thinker/And I know who Descartes is” he announces on the wryly-titled “Edith (One Day You’ll Live in a Bunker)” and declares, “You know Athens is dead” on “This is No A-side”. Alongside simple but richly harmonic riffs and a steady backbeat from Uhler, Ward’s lyrics tell tales of emptiness on “No Mas” (“Nobody will remember your name”) and general apathy (“I’d like to think that I still care”) on “There’s No looking Back”, a song that displays a more rambunctious side of the band, and while its never abandons its steadfast pop sensibilities, the track incorporates more aggressive punk aesthetics into its structure, a trait matched on the brief “I Bet That You Like Julian Cope”. The apex of the record is the self-reflective and self-ridiculing “Art is Hard”. Ward is a clever wordsmith who demonstrates a keen sense of acerbic introspection when he states, ”Money, money is everywhere, but there’s not a cent to spend/So what do I care? If I don’t get my share?” The song bounces in a manner similar to the A-side’s closing “#1 in the State”, but it also retains a tangible despondency that makes the track so intriguing. Ebbing and flowing in intensity, the song encapsulates the talent and comradery shared by these two skilled individuals. Some may claim that they have heard this before, but only if one is of a certain age: the kids just gaging the frustrations of a burgeoning adulthood will find this refreshingly identifiable and those who appreciate agitated pop will also find quite a bit to like.